Elements of a Landing Page Anatomy of Landing Page:

A core set of components makes every landing page development easy and effective. You should follow these guidelines, or "building blocks," as you would put it, when developing your content.

Understanding the structure of a landing page and adhering to these essential elements can help you increase conversion rates. After that, you can devise inventive and original ways to maximize everything.

Building blocks of a landing page:

There are never two identical landing pages. Any high-converting landing page needs to contain these five essential components:

·         A Unique Selling Proposition (USP) (USP)

·         A standout picture or clip

·         The advantages of your proposal

·         Social evidence in some form

·         One conversion objective (or your call to action)

1.    Your Unique Selling Proposition

Your USP, or unique selling proposition, makes your goods or services stand out. It explains the persistent query, "What makes this offer so special?". Consider your USP as the way you present your offering as distinct from the competition (and superior!).

2.    A standout image

First impressions matter and your landing page's hero image (or background video) is probably what viewers will notice instantly. A heroic visual should preferably depict the context used. This might be your killer software operating on a stylish contemporary smartphone.

(If you can show emotion through real individuals, stay away from silly stock photos that can come off as fake.)

 

3.    The benefits of your offering

Beyond the headline, your landing page needs supporting material to persuade most visitors. The trick in this situation is to list specific benefits in addition to features.

A benefit describes the advantageous effects of a feature of your product or service, whereas a feature is a particular attribute. (Here's a straightforward illustration: while the lemonade you're selling may be ice cold, its ability to keep you cool on a hot day is a benefit.) What's different?

You may occasionally hear someone advise writing benefits rather than features. However, suppose you want to increase conversions. In that case, it's usually a good idea to highlight both features and benefits while WordPress custom landing page development —but start with the benefit whenever possible.

4.    Social evidence

As defined, social proof is the effect those in our immediate environment have on our choices. Social proof can appear in several ways on a landing page:

·         Direct testimonials from clients

·         A case study (or links to case studies)

·         Video testimonies or interviews

·         Customer company logos

·         Rating results from review websites like Yelp, Amazon, or Capterra

The most effective weapon you have at your disposal is probably social proof, but there are two recommended practices to follow. Firstly, you can’t fake it. People will be difficult to win back if they detect a rat. Moreover, be specific.

5.    Conversion Objective (Your Call to Action)

Finally, a landing page must only be concerned with one conversion objective; otherwise, it isn't a landing page. This is provided as a call-to-action (CTA) for your visitor, either a stand-alone button on a clickthrough page or a form on a landing page intended for lead generation.